Imperial War Museums

I designed and produced animated GIF, HTML5 banners, digital OOH & social media videos for various campaigns utilising their above-the-line creatives.

Client: Imperial War Museums
Services: Digital Design

IWM is a family of five museums and historic sites covering war and conflict from the First World War to the present day.

Its museum sites include IWM LondonIWM North in Manchester and IWM Duxford in Cambridgeshire.  In addition they offer two historic experiences in London: Churchill War Rooms in Whitehall and the Royal Navy ship HMS Belfast.


They required a creative that can utilise their above-the-line creatives into a digital MPU and HPU format with the aim of raising awareness as HMS Belfast marks its 80th anniversary.

The goal was to drive offline and online ticket sales and increase visits to the HMS Belfast.

APPROACH: I developed animated HTML5 banners using Google Web Designer. I ensured that creatives were validated using HTML5 Validator and tested thoroughly to ensure bundles contain all necessary assets.

PLATFORM: AdWords & Sizmek
SIZES: 300x 250, 300×600


We Were The Kingpins – 300×250, 300×600


Culture Under Attack – 300×250, 300×600

Stories You’ll Never Forget –

Making A New World – 300×250, 300×600, 320×50, 970×250


Yemen Eggs – 300×250, 300×600

Change Your Perspective – 300×250, 300×600, 320×50, 970×250

Lest We Forget


Explore IWM Duxford – 300×250300×600

Battle of Britain – 300×250, 300×600

“Thanks so much - ads look great.”

Kate Hannah Marketing Manager at IWM

“Thanks. These look great!”

Alastair Cooper Digital Marketing Officer at IWM