IWM is a family of five museums and historic sites covering war and conflict from the First World War to the present day.
Its museum sites include IWM London, IWM North in Manchester and IWM Duxford in Cambridgeshire. In addition they offer two historic experiences in London: Churchill War Rooms in Whitehall and the Royal Navy ship HMS Belfast.
They required a creative that can utilise their above-the-line creatives into a digital MPU and HPU format with the aim of raising awareness as HMS Belfast marks its 80th anniversary.
The goal was to drive offline and online ticket sales and increase visits to the HMS Belfast.
APPROACH: I developed animated HTML5 banners using Google Web Designer. I ensured that creatives were validated using HTML5 Validator and tested thoroughly to ensure bundles contain all necessary assets.
PLATFORM: AdWords & Sizmek
SIZES: 300x 250, 300×600
We Were The Kingpins – 300×250, 300×600
Yemen Eggs – 300×250, 300×600
Change Your Perspective – 300×250, 300×600, 320×50, 970×250
Lest We Forget
“Thanks so much - ads look great.”
“Thanks. These look great!”