02. Design Process
I travelled from London to Chicester to meet with the client and have a qualitative understanding of customer. I also interviewed a few of the jewellers by learning about what it takes to do their work on a day-to-day basis.
Prior to launch, we noticed a bug which required fixing. The usability report helped to clearly outline which parts of the user interface should be fixed or improved.
Overall, the team successfully delivered the project using a human-centered approach. The search metrics helped the client to monitor, evaluate and improve overall site performance, which bolstered retention and conversion rates.