Client: 0870freecalls
Services: Design, Print, UX, Marketing & Advertising

01. The Brief

Provide a seamless on-brand customer journey across all marketing and advertising touch points and ensure brand communications are consistent.

This was a project that required rolling my sleeves up and getting stuck in both strategic and tactical creative solutions.

Design & Branding

Brand identity development & design of effective UI including layout, typography and website architecture.

User Experience

Implementation of a people-centred design approach driven by user needs as defined by data, analytics and metric.

Marketing & Advertising

Creation and delivery of advertising solutions across search, display, online video and social media.

02. The Project

I was responsible for the delivery of visually aesthetic content across of all of the brand’s digital channels.

I had to ensure that all creative work produced is effective in order to improve and optimise marketing performance across multiple touchpoints both online and offline.


Lead the design and execution of digital marketing and advertising assets for the brand channels: display banners, video, paid/organic social posts, website banners, landing pages, blog posts, direct mailers etc.

03. Brand Identity

I created a clean, simple and compelling design with the aim of maintaining a consistent visual tone across offline and online channels.

03. Desktop & Mobile Experience – Web

I ensured the quality and usability of the designs across mobile, tablet and desktop interfaces.

0870 download app_mobile
0870 providers_mobile
0870 destinations_mobile

04. Mobile Experience – App

It was important to have a rich understanding of users and their most common use needs, questions and concerns.

A user-centered design process was implemented which required creating personas, user flow diagrams and customer journey maps to help explore more opportunities.


I developed a prototype to rapidly test hypotheses with customers and illustrate journeys to stakeholders.

1.0 Loading Screen
1.1 Onbording
1.2 Onbording
1.3 Onbording
1.4 Select Network
1.5 Network – EE

06. Marketing & Advertising

I delivered advertising solutions across search, display, online video and social media.


Creative and art direction of ATL/BTL marketing communication materials.

Above-the-Line Advertising

Print ads were designed and placed in magazines, local newspapers and off-license shops in order to achieve brand awareness amongst consumers.

Below-the-Line Advertising

Direct mail campaigns was used to target a certain demography.

05. Info

0870freecalls is a phone service that allows users to make free international calls using inclusive minutes from mobiles and landlines to over 100+ destinations.

The entire campaign was tracked, optimised. A complete post campaign analysis was carried out by me at the end of the campaign.

RESULT: Increased brand awareness, High relevant traffic, relevant sales & high ROI at Low CPC

Client: 0870freecalls
Services: Design, Print, UX, Marketing & Advertising
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